eCommerce Platform for Small Business
The Best eCommerce Platform for Small Business
The top e-commerce platforms offer solutions that turn your small business scalable and empower it to overcome all challenges in the long run. You’re bound to witness a sharp growth in sales while improving the buying experience of your customers once you opt for a popular online store platform. The best eCommerce platform for small business will even help your audience relate to your brand name. These are just a few reasons before you start short-listing your cart solution.
Here’s a list that guides you in choosing the best e-commerce platform:
WooCommerce is another e-commerce platform that falls among the top-rated ones. WooCommerce is among the most popular eCommerce platforms, and it hails within the top 11% of the leading 10,000 e-commerce businesses. Out of all e-Commerce CMS that you come across, WooCommerce is considered to be one of the best as it thrives on WordPress. You may explore a plethora of themes and plug-ins that fit in with this platform and that too at no cost. However, it demands additional knowledge on the technicalities while setting it up as compared to Shopify and other platforms. Apart from the custom plug-ins and website theme, you’ll need to pick your payment gateway and hosting service.
WooCommerce doesn’t come with any dedicated customer service that the other platforms offer. Few of the most prominent market surveys have described it as the best e-commerce platform of 2018. Its global market share stood at 21% in 2018. The digital reviews project it as a leading CMS due to its free WordPress plug-in and user-friendliness.
In the year 2017, Magento had 9% of the eCommerce market share around the globe thus holding the 2nd position among all leading e-commerce market platforms. Some things changed the course of the industry by the turn of 2018 and Shopify started dominating the industry due to its simplicity. However, Magento continues to offer options that are more easily customizable than that of Shopify.
The open-source platform offers a few primary analytical tools. These tools are also very useful in optimizing conversion and monitoring web traffic. A lot of web developers prefer using Magento to other platforms as it supports both the MVC and OOP architecture. However, it may not seem attractive to individuals that aren’t very tech-savvy. In an attempt to lift your e-commerce business, you might need to customize Magento; if you don’t possess the right technical skills, it might seem to be an uphill task for you. At the same time, you could utilize Magento as an effective online store platform if you possess the appropriate technological skills.
Shopify is an e-commerce platform that has gained a lot of momentum of late. Among a large number of e-commerce platforms that are dominating the business world, Shopify is regarded by a majority of users as an easy-to-install eCommerce platform. It has gained much popularity due to its vast search volume. There’s no need to acquire any coding knowledge for setting up Shopify as it comes with a wide range of plug-ins and themes. You may use the Shopify POS for setting up an online store and begi9ng selling over this e-commerce platform. You can even turn your online store more attractive by enabling a few HD images with the help of Burst. The Shopify payments also make it easier for you to receive credit card payments.
Online entrepreneurs can look forward to a few effective e-Commerce solutions coming from BigCommerce. Most small businesses have found a reliable e-commerce platform in BigCommerce. Apart from expanding your business through new channels, and streamlining processes, they will increase your sales volume by a large extent. Alongside a few advanced tools, BigCommerce offers much higher reliability with their enterprise solutions aimed at a large business. Several B2B companies have even availed their bespoke solutions. They have integrated a few essential payment processing services like PayPal into their e-commerce platform. They have also gained popularity for expanded storage and bandwidth alongside their wide range of products.
PrestaShop is another notable e-Commerce platform that has gained much popularity with over a million users. It’s another e-commerce platform that comes with open source software. The software has a basic version that doesn’t require you to bear a setup cost like WooCommerce. However, you must set it up on your own. As a beginner, you’ll need to choose a payment gateway and narrow down your choice on web hosting. Your e-commerce business gains additional functionalities if you start using the premium add-ons introduced by PrestaShop. However, a majority of these add-ons don’t come for free. You may develop a few specific aspects of your e-Commerce business by consulting their premium experts and by accessing their training modules at a nominal charge.
At times, it can be tough for you to figure out the minor differences between the top e-commerce platforms. The way they perform and the features that most of them have on offer are almost identical. When it comes to choosing an e-Commerce solution, you must depend on the primary needs of your business.
So if you were longing for the right e-commerce platform for your business, it’s time you compare and pick the best.
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April 25, 2019
April 24, 2019